Investigating the effect of external reference prices' representation on consumer behavior with eye tracking method

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Bibliographic Details
Main Authors: Lipták Lilla
Prónay Szabolcs
Format: Article
Published: 2022
Series:CENTRAL EUROPEAN REVIEW FOR ECONOMIC ISSUES / EKONOMICKA REVUE 25 No. 2
Subjects:
doi:10.7327/cerei.2022.06.02

mtmt:34012619
Online Access:http://publicatio.bibl.u-szeged.hu/28261
Description
Physical Description:43-52
ISSN:1212-3951