Investigating the effect of external reference prices' representation on consumer behavior with eye tracking method
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Main Authors: | |
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Format: | Article |
Published: |
2022
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Series: | CENTRAL EUROPEAN REVIEW FOR ECONOMIC ISSUES / EKONOMICKA REVUE
25 No. 2 |
Subjects: | |
doi: | 10.7327/cerei.2022.06.02 |
mtmt: | 34012619 |
Online Access: | http://publicatio.bibl.u-szeged.hu/28261 |
Physical Description: | 43-52 |
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ISSN: | 1212-3951 |