Factors Contributing to International Student Loyalty – Is It Satisfaction With The University Solely?

In the past several attempts have been made to understand factors influencing foreign students’ satisfaction and loyalty at higher education institutions. However, previous research have not treated the examination of factors influencing both school-related and non-school- related satisfaction, and...

Teljes leírás

Elmentve itt :
Bibliográfiai részletek
Szerzők: Kéri Anita
Kazár Klára
Révész Balázs
Testületi szerző: EMAC 2020 Annual Conference
Dokumentumtípus: Könyv része
Megjelent: EMAC Budapest 2020
Sorozat:Proceedings of the European Marketing Academy, 49th, (60908)
mtmt:31661282
Online Access:http://publicatio.bibl.u-szeged.hu/19928
Leíró adatok
Tartalmi kivonat:In the past several attempts have been made to understand factors influencing foreign students’ satisfaction and loyalty at higher education institutions. However, previous research have not treated the examination of factors influencing both school-related and non-school- related satisfaction, and their effect on loyalty in much detail. This research sheds new light on the institution- and faculty-specific school-related and non-school-related factors influencing foreign student satisfaction and loyalty. Data was analysed with PLS path analysis and interestingly, both school-related and non-school-related satisfaction factors had a significant positive effect on student loyalty. The most striking result to emerge is that satisfaction with non-school-related aspects influence loyalty more significantly than their school-related counterparts. Evidence from this study highlights a unique nature of foreign student satisfaction and loyalty and complements those of earlier studies.
Terjedelem/Fizikai jellemzők:-Azonosító: 60908