Application of eye-tracking methodology in food researches
Eye-tracking is a widely applied tool to follow the human gaze direction. Due to the excessive technical development of eye-trackers, nowadays several fields of applications are available. A new field is food research where numerous questions can be answered by the analysis of gazing behaviour. The...
Elmentve itt :
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| Dokumentumtípus: | Cikk |
| Megjelent: |
WESSLING Nemzetközi Kutató és Oktató Központ Közhasznú Nonprofit Kft.
Budapest
2017
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| Sorozat: | Élelmiszervizsgálati közlemények
63 No. 3 |
| Kulcsszavak: | Érzékszervi vizsgálat, Élelmiszerkutatás - módszer |
| Tárgyszavak: | |
| Online Access: | http://acta.bibl.u-szeged.hu/79165 |
| Tartalmi kivonat: | Eye-tracking is a widely applied tool to follow the human gaze direction. Due to the excessive technical development of eye-trackers, nowadays several fields of applications are available. A new field is food research where numerous questions can be answered by the analysis of gazing behaviour. The methodology might be applied not only in food marketing, but also in sensory analysis and consumer studies. In our article, we aim to introduce the principles of eye-tracking along with the major eye-movements and describe the meanings of the measured variables. Furthermore, several applications are introduced from food sciences. |
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| Terjedelem/Fizikai jellemzők: | 1628-1632 |
| ISSN: | 0422-9576 |