Business image and strategies in Romanian agritourism
Business image is a paramount when it comes to improve a company’s desirability as a borrower, client, customer, employer, supplier, etc. The most important strategies to build up business image are creating a website, creating straightforward, easy-to-understand pricing, designing the business imag...
Elmentve itt :
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| Dokumentumtípus: | Cikk |
| Megjelent: |
University of Szeged, Faculty of Agriculture
Szeged
2021
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| Sorozat: | Review on agriculture and rural development
10 No. 1-2 |
| Kulcsszavak: | Turizmus - falusi - Románia, Vendéglátás - idegenforgalom - Románia |
| Tárgyszavak: | |
| doi: | 10.14232/rard.2021.1-2.107-114 |
| Online Access: | http://acta.bibl.u-szeged.hu/74703 |
| LEADER | 01698nab a2200265 i 4500 | ||
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| 040 | |a SZTE Egyetemi Kiadványok Repozitórium |b hun | ||
| 041 | |a eng | ||
| 100 | 1 | |a Iosim Iasmina | |
| 245 | 1 | 0 | |a Business image and strategies in Romanian agritourism |h [elektronikus dokumentum] / |c Iosim Iasmina |
| 260 | |a University of Szeged, Faculty of Agriculture |b Szeged |c 2021 | ||
| 300 | |a 107-114 | ||
| 490 | 0 | |a Review on agriculture and rural development |v 10 No. 1-2 | |
| 520 | 3 | |a Business image is a paramount when it comes to improve a company’s desirability as a borrower, client, customer, employer, supplier, etc. The most important strategies to build up business image are creating a website, creating straightforward, easy-to-understand pricing, designing the business image, doing a referral exchange, encouraging personal recommendations, listing creatively and widely, maintaining a customer database, maintaining good employee relations, making a marketing plan, making the business look good, naming and branding, and using the press. The paper presents the most important strategies illustrated by three Romanian agritourism guesthouses. | |
| 650 | 4 | |a Társadalomtudományok | |
| 650 | 4 | |a Társadalom- és gazdaságföldrajz | |
| 695 | |a Turizmus - falusi - Románia, Vendéglátás - idegenforgalom - Románia | ||
| 700 | 0 | 1 | |a Popescu Gabriela |e aut |
| 700 | 0 | 1 | |a Suba Anka |e aut |
| 700 | 0 | 1 | |a Sirbulescu Claudia |e aut |
| 856 | 4 | 0 | |u http://acta.bibl.u-szeged.hu/74703/1/agricul_review_2021_001_002_107-114.pdf |z Dokumentum-elérés |