Business image and strategies in Romanian agritourism

Business image is a paramount when it comes to improve a company’s desirability as a borrower, client, customer, employer, supplier, etc. The most important strategies to build up business image are creating a website, creating straightforward, easy-to-understand pricing, designing the business imag...

Teljes leírás

Elmentve itt :
Bibliográfiai részletek
Szerzők: Iosim Iasmina
Popescu Gabriela
Suba Anka
Sirbulescu Claudia
Dokumentumtípus: Cikk
Megjelent: University of Szeged, Faculty of Agriculture Szeged 2021
Sorozat:Review on agriculture and rural development 10 No. 1-2
Kulcsszavak:Turizmus - falusi - Románia, Vendéglátás - idegenforgalom - Románia
Tárgyszavak:
doi:10.14232/rard.2021.1-2.107-114

Online Access:http://acta.bibl.u-szeged.hu/74703
Leíró adatok
Tartalmi kivonat:Business image is a paramount when it comes to improve a company’s desirability as a borrower, client, customer, employer, supplier, etc. The most important strategies to build up business image are creating a website, creating straightforward, easy-to-understand pricing, designing the business image, doing a referral exchange, encouraging personal recommendations, listing creatively and widely, maintaining a customer database, maintaining good employee relations, making a marketing plan, making the business look good, naming and branding, and using the press. The paper presents the most important strategies illustrated by three Romanian agritourism guesthouses.
Terjedelem/Fizikai jellemzők:107-114
ISSN:2677-0792