New pricing models in the era of industry 4.0
This conceptual study would like to draw attention to the effects of industry 4.0 on the pricing policies of the disruptor companies. The study concludes that the zone of pricing decisions is growing due to the impact of Industry 4.0. The different technologies offered by the digitalization makes it...
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| Dokumentumtípus: | Könyv része |
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2020
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| Sorozat: | The Challenges of Analyzing Social and Economic Processes in the 21st Century
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| Kulcsszavak: | Árképzés - ipari |
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| doi: | 10.14232/casep21c.17 |
| Online Access: | http://acta.bibl.u-szeged.hu/72040 |
| Tartalmi kivonat: | This conceptual study would like to draw attention to the effects of industry 4.0 on the pricing policies of the disruptor companies. The study concludes that the zone of pricing decisions is growing due to the impact of Industry 4.0. The different technologies offered by the digitalization makes it possible for the disruptor companies to use new pricing methods or use the old ones differently. Pricing has become, in most cases, the core element of the new business models the disruptors have created and practised. The study points out that besides new products and technologies, even new pricing models can be the primary constituents of the disruption. The study tries to categorize and describe the most exciting new pricing policies used by disruptor companies. |
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| Terjedelem/Fizikai jellemzők: | 242-253 |