Attitude to gambling in Hungary segments-forming results of a large-scale survey

This paper focuses on presenting the attitudes of the adult Hungarian population toward games and playing, based on on an online survey for Hungarian National Lotteries (Szerencsejáték Zrt.) conducted in late 2016, representative of the adult population, with a sample of 2000 people. Secondary analy...

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Bibliographic Details
Main Authors: Katona Norbert
Székely Levente
Format: Article
Published: Egyesület Közép-Európa Kutatására, Szegedi Tudományegyetem Juhász Gyula Pedagógusképző Kar Szeged 2020
Series:Közép-európai közlemények 13 No. 3
Kulcsszavak:Szerencsejáték, Fogyasztói magatartás
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Online Access:http://acta.bibl.u-szeged.hu/71800
Description
Summary:This paper focuses on presenting the attitudes of the adult Hungarian population toward games and playing, based on on an online survey for Hungarian National Lotteries (Szerencsejáték Zrt.) conducted in late 2016, representative of the adult population, with a sample of 2000 people. Secondary analysis highlights that respondents spontaneously associate games firstly with entertainment, which most of them primarily associate with children, recreation and board games. The result that most people tend to imagine families playing games the most, and the elderly the least reflects models of social learning. The research also reveals the most important dimensions of „a good game”: it should be entertaining, exciting, relaxing, thought-provoking, engaging and also developmental. While more than half of respondents agreed that games should be fun and have a winner, they consider the presence of a prize and luck less important, and the need for physical abilities and the presence of a loser were considered least important. These results may encourage gambling providers to optimise their range of products and services, although they are restricted by often under-regulated competitions, as well as the responsible game organisation principles they voluntarily follow. An additional but crutial finding that the playfulness is missing from everyday activities, work and studying the most, which also implies a need for revision of the supply side of the market.
Physical Description:217-236
ISSN:1789-6339