The influence of values on the strategic orientations of entrepreneurs

According to Schwartz, behaviour is oriented by values through motivations. These values are expressed in the factors influencing the innovative entrepreneurial activities that are presented as different types of strategic orientations in the literature. Entrepreneurial orientation includes the dime...

Teljes leírás

Elmentve itt :
Bibliográfiai részletek
Szerzők: Farkas Gergely
Kincsesné Vajda Beáta
Málovics Éva
Dokumentumtípus: Könyv része
Megjelent: 2014
Sorozat:Responsible Innovation
Kulcsszavak:Újítások - tanulmányok, Technológiai fejlődés - tanulmányok
Online Access:http://acta.bibl.u-szeged.hu/57943
Leíró adatok
Tartalmi kivonat:According to Schwartz, behaviour is oriented by values through motivations. These values are expressed in the factors influencing the innovative entrepreneurial activities that are presented as different types of strategic orientations in the literature. Entrepreneurial orientation includes the dimensions of risk taking, innovativeness and pro-activeness. Learning orientation summarizes the existence of a common vision, a commitment to business and the ability to accept bottom-up initiatives in a well-defined approach. In our paper, we study whether there is a difference of values among entrepreneurs that have different levels of entrepreneurial and learning orientation. Our results suggest that Hungarian entrepreneurs differ from each other in several dimensions of fundamental values, along the two types of the aforementioned orientations. This may be important from the aspect of sustainable innovation, as our results indicate that the value of universality, which refers to the attitude towards sustainability and the protection of the environment, is positively related to learning orientation.
Terjedelem/Fizikai jellemzők:85-99
ISBN:978-963-306-292-0