The role of collaborative filtering in marketing

In the past few years, there have been many lectures and articles about products that sell well via the Internet. Books, CD’s, videos, computers and home electronic devices are among the items found on current bestseller lists and on the shelves of the largest online stores. There are tools availabl...

Teljes leírás

Elmentve itt :
Bibliográfiai részletek
Szerzők: Majó Zoltán
Révész Balázs
Dokumentumtípus: Könyv része
Megjelent: 2011
Sorozat:SZTE Gazdaságtudományi Kar közleményei
The diversity of research at the Szeged Institute of Business Studies
Kulcsszavak:Marketing - online
Tárgyszavak:
Online Access:http://acta.bibl.u-szeged.hu/36284
Leíró adatok
Tartalmi kivonat:In the past few years, there have been many lectures and articles about products that sell well via the Internet. Books, CD’s, videos, computers and home electronic devices are among the items found on current bestseller lists and on the shelves of the largest online stores. There are tools available, as outlined in this paper, that can aid the efficient online marketing of these products and the sales of these can be supported using recommender systems. The collaborative filtering technique, also described in this research paper, has been employed by market leading US dotcom companies with great success in recent years. Because of said marketing success, the appearance of European recommendation systems can be anticipated very soon.
Terjedelem/Fizikai jellemzők:59-71
ISSN:1588-8533