Market research workbook

The aim of the workbook is to provide practical exercises for students of Market Research. During the Market Research course students will become able to familiarize themselves with the history and different concepts of market research. The workbook also helps students to develop their problem ident...

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Bibliographic Details
Main Authors: Béla-Csovcsics Andrea
Kéri Anita
Other Authors: Gyáfrás Edit
Format: Teaching resource
Published: 2018-08-30
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