Politikai kommunikáció a közösségi média korában
The emergence of social media has transformed communication and news consumption habits in society, which has also made an impact on political communication. The dissertation deals with this phenomenon, the characteristics of political communication defined by the online network medium. The aim of t...
Elmentve itt :
| Szerző: | |
|---|---|
| Dokumentumtípus: | Cikk |
| Megjelent: |
2021
|
| Sorozat: | Acta Universitatis Szegediensis : forum : publicationes discipulorum iurisprudentiae
3 |
| Kulcsszavak: | Kommunikáció - politikai, Média - közösségi |
| Tárgyszavak: | |
| Online Access: | http://acta.bibl.u-szeged.hu/74500 |
| Tartalmi kivonat: | The emergence of social media has transformed communication and news consumption habits in society, which has also made an impact on political communication. The dissertation deals with this phenomenon, the characteristics of political communication defined by the online network medium. The aim of the research is to determine the direction of change and to map the actors who were able to adapt the specifics of the new platform. As the range of content producers expanded, the range of available informations expanded in an unprecedented amount. Although the range of available informations has widened, the extent of human attention is limited, thereby in the new environment the biggest challenge is to gain public attention. The presence of the high number of citizens has increased the role of social media: to stay relevant, politicians also has to take role on social media platforms. In social media, politicians have to fight not only with their political opponents but also with other non-political actors to get citizens ’attention. In the interests of efficiency, political actors need to adapt and master strategies appropriate to the nature of the medium, which results a transformation in political communication. The politician, like a social media influencer in the traditional sense, seeks to sell the product, that is the offered political alternative, by representing his own personality. In my research, I am answering the question: who are the „influencer politicians” and how do they communicate? In order to identify the actors who use social media by the logic of influencers I analyzed the visual and textual contents in the instagram posts of four politicians. Based on the results, certain political actors used a communication strategy focusing on gaining as much attention as possible, striving for virality. The dissertation presents the communication peculiarities of political actors who communicate in a way influencers do, ie as „influencer politicians”, along the Instagram posts of Matteo Salvini and Ferenc Gyurcsány. |
|---|---|
| Terjedelem/Fizikai jellemzők: | 63-91 |
| ISSN: | 2560-2802 |