The Last Bookstore könyvesbolt az újmédia korában /
The aim of the study is to examine how The Last Bookstore, a Los Angeles based independent bookstore, functions in the age of new media. In recent years, the bookshop had changed the whole concept of independent bookshops and had raised the practice of book shopping to a revolutionary new level. My...
Saved in:
| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Book part |
| Published: |
2021
|
| Series: | Móra Akadémia
9 Móra Akadémia : szakkollégiumi tanulmánykötet 9. 9 |
| Kulcsszavak: | Könyvkereskedelem - USA - 21. sz., Média - közösségi |
| Subjects: | |
| Online Access: | http://acta.bibl.u-szeged.hu/74126 |
| Summary: | The aim of the study is to examine how The Last Bookstore, a Los Angeles based independent bookstore, functions in the age of new media. In recent years, the bookshop had changed the whole concept of independent bookshops and had raised the practice of book shopping to a revolutionary new level. My case study introduces the Instagram communication of The Last Bookstore because social media is an especially useful tool nowadays. Moreover, my research focuses on the difference between the business model of online and offline shopping and how customers interact with these models. Lastly, I deal with the design of the building and the notion of nostalgia and nostalgic elements in the book industry. |
|---|---|
| Physical Description: | 83-92 |
| ISSN: | 2064-809X |