A személyiség "értéke" és annak post-mortem továbbélése
Why would top luxury brands pay celebrity to front their advertising campaigns? The impersonation of these famous people seems to be a booming industry and it is undeniable that celebrities can sell virtually anything. The present article seeks to carry out along the lines of interpretation of the l...
Elmentve itt :
| Szerző: | |
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| Dokumentumtípus: | Cikk |
| Megjelent: |
2017
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| Sorozat: | Acta Universitatis Szegediensis : forum : publicationes doctorandorum juridicorum
7 |
| Kulcsszavak: | Magánjog, Kereskedelmi jog, Személyiségi jogok |
| Tárgyszavak: | |
| Online Access: | http://acta.bibl.u-szeged.hu/61918 |
| Tartalmi kivonat: | Why would top luxury brands pay celebrity to front their advertising campaigns? The impersonation of these famous people seems to be a booming industry and it is undeniable that celebrities can sell virtually anything. The present article seeks to carry out along the lines of interpretation of the laws governing the commercial appropriation of fame after death. This “post-mortem right” means heirs can invoke the right long after the celebrity is dead. Comparing the different legal systems, the aim of this paper is to demonstrate how an appropriation of the production of fame can be incorporated into a pragmatic framework to further the understanding of the laws protecting the commercial value of the personality. |
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| Terjedelem/Fizikai jellemzők: | 223-234 |
| ISSN: | 2063-5540 |