Defining and interpreting loyalty in the case of music festivals
Loyal customers have key importance for scientific and business sector as well. For companies, customer retention can maintain high profitability, and for customers, being loyal can reduce searching costs and risks as well. However, there are numerous descriptions for loyalty; therefore examining th...
Elmentve itt :
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| Dokumentumtípus: | Könyv része |
| Megjelent: |
2015
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| Sorozat: | New Ideas in a Changing World of Business Managament and Marketing
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| Kulcsszavak: | Marketing, Üzleti élet |
| Online Access: | http://acta.bibl.u-szeged.hu/57765 |