Élelmiszeripari termékfejlesztés Európában és a tengeren túl

The trends of new product development on these two large markets are compared by studying an extensive information base. A common characteristic is the consumers' preference for organic products and the spreading of functional foods. The European consumers show much greater interest in organic...

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Bibliographic Details
Main Author: Balogh Sándor
Format: Article
Published: 2006
Series:Ökonómiai és Vidékfejlesztési Intézet 2006. évi tudományos évkönyve 1
Kulcsszavak:Élelmiszeripar fejlesztése
Subjects:
Online Access:http://acta.bibl.u-szeged.hu/11538
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520 3 |a The trends of new product development on these two large markets are compared by studying an extensive information base. A common characteristic is the consumers' preference for organic products and the spreading of functional foods. The European consumers show much greater interest in organic products than the Americans. However, the "technology push" by companies producing functional foods is greater in the USA. In Europe the spreading of convenience foods seems to be coming to a standstill. Traditional foods of natural origin are coming to the foreground again, the slow food movement is gaining ground. Contrary to this, the market for convenience foods is expanding radically in the USA. The second generation of this product group is constituted by the currently fashionable ultra convenience products, and the third generation of convenience foods has also started to appear on the market. As a sort of synthesis, these aim to combine the aspect of convenience with the healthy and functional values. 
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